These online copywriting tools can turn a good writer into a great one

Whether you write for yourself or a client, writing well is a skill that goes a long way.

Using these copywriting tools can be of benefit to anyone whether you are a pro or a beginner.


  • It can save time and thus money.
  • Save you the embarrassment of a grammar or spelling mistake slipping away.
  • Make your content more SEO friendly, helping with your SERP.
  • Give you a piece of mind before pressing the upload, or send button.

My experience is…

No matter how good of a proofreader you are sometimes a mistake or two might make it to your final version.

Eye stress, fatigue and lack of time all contribute to that. It is understandable and can happen to the best of the best.

Thankfully, technology today assists us with every aspect of our life, including copywriting and content optimisation.

So, what are my go-to apps for effective copywriting?

1. Grammarly

Grammarly is one of the most advanced and popular online copywriting tools.

It helps eliminate any spelling or grammar mistakes in your writing.

It is also my personal favourite.

No more typos, missing commas or spelling mistakes.

Most of its functions are free but if you want to take full advantage there are also paid options.

The premium subscriptions give a much deeper analysis of your content.

Here is a side by side comparison or the free and paid versions.

You can start with the Free version and then if you find value in the software you can upgrade.

The best part is.

You can use it on the web or download and install their native apps for windows, mac or the MS Word add-in.

I would also recommend getting the Chrome (Firefox, Safari) plugin.

When you install it, Grammarly will be your guardian angel across the web.

Protecting you from the internet trolls and grammar Nazis. No more confusing their and there or you’re with your (seriously people).

The plugin works virtually anywhere on the web.

Whether you are updating your Facebook status, writing a YouTube comment or composing an email.

While Grammarly is an excellent tool, it is easy to think that you should accept all its suggestions. Especially if you are not a native English speaker.

While a lot of times it is spot on, there are a few things that can still be improved. Use your judgment and knowledge before going mad on the ‘accept change’ button.

grammar check online - These online copywriting tools will make you a better writer

2. Hemingway

This happens all the time to me.

When writing something I go overboard. I use complex and long sentences to make my content look more sophisticated.

Doing this can tire your audience. Make them leave your website or not even bother reading the content that you spent so much time researching and writing.

The app helps tighten up your content by highlighting long sentences, hard or unnecessary words.

I love it.

You can use the online version of the app for free.

If you are like me and cannot live without it, buy the desktop version for offline use.

The desktop app has extra features like WordPress and Medium direct publishing.

Free content optimization  - These online copywriting tools will make you a better writer

3. WebTextTool

WebTextTool is a great tool for effective online copywriting.

I started using it recently and I can confidently say that it has saved me hours of work on search engine optimization of my content.

For those who primarily write for the web, this copywriting tool is essential.

No matter how good, detailed and well researched your content is, if web search engines do not find it, your readers won’t read it.

WebTextTool analyzes your content and makes live intelligent suggestions on how to improve it by adding essential elements that will help your content better be understood by search engines.

WebTextTool helps you find the best available keywords to help rank your content on Google and other search engines.

This content optimization tool is great for bloggers of all niches. You don’t have to be an SEO professional to rank your content.

According to the  WebTextTool website, using the tool can help improve your search engine rankings by 300%,  while WTT does all the heavy lifting for you.

Like all the tools in this list, WTT offers a free tier on their plans.

I am a happy customer and have already upgraded to a paid plan but the free tier is great to get you started.


SEO Copywriting - These online copywriting tools will make you a better writer

4. Writefull

Writfull is a completely free and powerful application that checks your writing against a massive database of a writing of correct language.

The app has a bit of a learning curve but once you get used to it it can be an indispensable tool in your content writing kit.

It can help with finding the correct words, give you synonyms of a word or compare two chunks of text.

Here is a video that explains how Writefull works.

The app is great for academic writing but can be used for anything else too.

Best of all…

The app saves huge amounts of time when optimizing your article or blog.

It works directly with your writing app and does not interrupt your writing flow.

It is worth giving it a try, especially If you are not a native English speaker.

5. Writer


I sometimes struggle to maintain my focus when writing on my laptop.

There are so many distractions that my productivity takes a hit.

The job that should have taken one hour is taking three.

That is when I started using Writer.

Writer is a simple and elegant word processor designed to help you focus on what’s most important – your writing.

The app can integrate with a variety of services, including Google Drive for a quick export of your work.

My favourite part.

If you are a frequent writer then setting a goal can increase your productivity.

Writer has a built-in functionality allowing you to set a daily goal and help you reach it faster.

Another excellent alternative that also has a web app in addition to a chrome plugin is Calmly Writer.

Here is the deal…

These tools are great but at the end of the day, they all have their flaws.

Always re-read your content.

Once you are happy with it, give it to someone else to proofread.

If time permits, leave it on the side for a few hours and then read it again.

When you have done all these then send it or upload it.

UPDATE* Seems like Writer is now a paid app in the Chrome Store. I still believe that it is a great value for money.

distraction free copywriting - These online copywriting tools will make you a better writer


Not directly related to writing but they sure help with it.

Noisli and Work Mode are two of my favourite productivity chrome extensions.

Enabling Work Mode disables access to every single distracting website 😉

No more Social Media, YouTube or Games. It is great for when you forget you are doing some serious work but want to quickly check the latest video from your favourite YouTuber.

We all know how that goes.

Noisli is a background noise generator that helps you drown out annoying noises, helping keep you focused.

You can mix different sounds and create your perfect sound environment.

Whenever I am working on something, Noisli is always playing in the background.

Since I started using it I have seen a great improvement in my productivity and focus.

So, these are my go to apps for better writing and increased productivity.

Now that your content is free of grammar errors and optimized for both search engines and humans make sure you are not losing website visitors by improving the speed of your website.

Leave a comment below and let me know your favorites.

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