The Importance of Website Page Loading Speed
Website Page Speed or the time that it takes to fully load a website page is extremely important.
Having a fast and responsive website is not as hard or expensive to achieve as you might think.
The best part
There are no technical skills required.
In this post, I will show you how we optimized our own Marketing Kitchen website to consistently load in under three seconds and how you too can speed up your website for better rankings and user experience.
I want to keep this post beginner friendly and avoid technical details.
Does this sound familiar?
• You put a lot of effort, time and money into developing a great looking website.
• Create and publish well researched, excellent content.
• Spend thousands on paid advertising through Facebook and Google
…But do not see a positive ROI on your marketing investment? Then poor website performance may be to blame.
If your website loads in more than 3 seconds then you have a serious problem.
For every additional second your website’s bounce rate increases. This means that visitors to your website are leaving before they even get a chance to you what you are offering.
According to Google’s own John Mueller:
This means that even if your content is stellar, your pages will not appear in search results.
Here’s a simple way to check your own website.
A few seconds later your results will appear along with some scores and recommendations on how your page speed can be improved.
We recently made a lot of optimizations to Marketing Kitchen that resulted in our site consistently loading in under 3 seconds.
Here’s how you can achieve it too.
As we use WordPress for our website this guide these recommendations are for self-hosted WordPress websites.
Do you want more tips on how to grow your business?
Server Response Time – Should be done in a few weeks
Page load time – You’ll be dead by the time the page loads.
This all changed when I found Flywheel.
1. Find $14 a month.Cancel your Netflix, sell your old games, clothes etc. You never use them anyway.2. Do not own a website or blog.
I know it sounds harsh but if you do, you will waste your time and effort. Do something else that makes you happier or publish your content on a different platform, like YouTube.
Images are one of the main things that can harm your website’s load speed.
One of the most important things to do when uploading images for your posts or website is lossless compression.
There are multiple plugins that do this for your WordPress site.
Once you first install and activate it, Imagify will automatically compress and optimize all your website’s images significantly improving your website’s load time.
When getting started with WordPress it is very easy to fall into the plugin trap. There are literally thousands of plugins that promise to significantly improve your website’s speed.
Remember, having a lot of plugins installed at the same time can slow your website or at the worst-case scenario completely mess up your WordPress site.
As I said I love experimenting and have messed up quite a few times myself. Thankfully the folks over at Flywheel are very patient and helpful.
Doing all these things will take less than a day, but will improve your business in the long term.
Now run your website through Pingdom and Gtmetrix speed tests and compare your performance.
Now that you have a blazing fast website, you need to promote it.
Check out our previous article for the best affordable and underutilized promotion strategies.
And, head over to our resources page for the best business growth and marketing tools.
If you know someone who could benefit from these tips or has a painfully slow website hit the share button.