Online Marketing Tools and Resources for Digital Entrepreneurs

There is an overwhelming amount of online marketing tools and resources out there, free and paid.

Where do you start when deciding what tools better fit the needs of your business and match your marketing strategy and objectives?

There is a big volume of tools that vary in cost and capabilities. It can be overwhelming for someone who is not familiar with online marketing to find the ones that best fit their needs.

Marketing Kitchen has collected some of the tools and resources we have loved and used to build and grow online businesses.

On our blog we write about the best strategies and tactics for online entrepreneurs as well as how to best use the tools mentioned on the list.

We created a list of all the best tools for building a website, social media management, creating a business logo, building an online brand, and more.

Over 100 hand curated resources and tools for online entrepreneurs to grow their business Click To Tweet

Click on the category title that interests you below or keep scrolling for the whole list. New resources and tools added frequently.

Website

Website Hosting

Flywheel is by far the best website hosting solution for WordPress. Unlike other hosting providers, Flywheel does not provide email, template and plugin marketplaces or other extras. Instead, they focus only on being the best at what they do, which is host WordPress websites. If you want a secure, blazing fast, great value for money solution for your WordPress site this is it.

Flywheel constantly back ups your site, even if you mess up something you can fully restore your site with the press of a button. You don’t need any plugins to do it.

They offer free SSL certificates and hosting starts for as little as $14 a month.

Their customer service is also amazing. I (and many others) highly recommend them. I have tried most other solutions over the years and none of them come even close to Flywheel.

Hostgator is another popular hosting provider that is way more versatile. They offer hosting for additional platforms other than  WordPress and you can also host your professional email with them. If you decide to go with Hostgator I would recommend choosing one of the mid range tiers if you want your website to load decently fast and be able to handle more than a few visitors at a time.

Domain Name Research

Scouring your brain for a unique name for your next product, company or domain? Boost your inspiration with suggestions generated by an intelligent naming tool.

Give Impossibility a keyword and they combine it with a  list of nouns, verbs, and adjectives. Then it searches for unregistered .com domain names and shows you the results.

Bust a Name is a tool to help you find domains and manage them.  It combines linguistic data with a unique interface to let you quickly search through thousands of domains and see which are available.

Domain Registrars

GoDaddy is one of the largest domain registrars in the world. They have reasonable prices, plenty of choices and frequent promotions. I’ve been using them for my domains and have been more than happy with the service. I wouldn’t recommend using their other services like hosting or website builder.

Website Builders

Divi Builder is a visual drag & drop website building framework that makes building WordPress websites easy for everyone. Marketing Kitchen is built with Divi.
Like Divi, Layers is a WordPress theme with a point and click site builder. Unlike Divi which is a premium theme, Layers offers a free version.
I haven’t tried Beaver Builder but it is very similar to Divi in what it can do.
SiteOrigin Page Builder is a Free page creation plugin for WordPress. It makes it easy to create responsive column based content. Your content will accurately adapt to all mobile devices, ensuring your site is mobile-ready.
Weebly is a simple and user-friendly drag and drop website builder. Although it doesn’t have the capabilities WordPress does it is a great option for someone who wants a website to showcase his business, portfolio or a personal website.

Wix

Wix is very similar to Weebly. It offers many options and themes but is still restricted compared to WordPress.
One of the biggest players in the drag and drop website builder space. They offer beautiful templates that result in amazing looking websites.

Website Themes

Elegant themes are the creator of the world’s most popular theme, Divi. With Divi you do not need any coding or design skills. With a sleek and easy drag and drop interface, your imagination is the only limitation. Head over to their website to see some amazing examples of sites built with Divi.

Themeforest is one of the largest online marketplaces for digital goods. You will find themes to suit any project.
I love Tesla Themes. They offer almost 70 beautifully designed and feature packed WordPress themes for price that is about the same as one premium theme from Themeforest. If you are planning multiple projects it is definately worth the money.
Visme is a great tool for creating graphics for any purpose online. You can create presentations, infographics, advertisements, charts and with a little bit of practice lead magnets, simple logos and so much more.
Canva is one of the most popular tools of its kind. it provides 100s of beautifully designed templates that are custom designed for your purpose. They have temples you can easily customize on everything you might need. The best part, with the Free account tier you can do pretty much everything you need to get started.
Similar to the previously mentioned design tools Adobe Spark is a relatively new option with both Free & Paid options.
Stensil is a very fast and easy to use design tool for social media images and graphics. It offers plenty of options and has a free plan tier.
If none of the previous tools suit your needs DesignBold is another great tool that gives you access to over 200,000 free images to use on your designs even on their free plan.
The last tool in the category that I have used is Desygner. Like the rest, it comes with templates, a free plan, and various other options. Unlike most of the previous tools, Desygner offers a fully functional mobile app for designs on the go. A great perk.
Logojoy is by far the best and easiest to use online logo designer. It only does one thing and that is logos, but it does that very well. The end result is great and their prices as extremely low compared to a professional designer. Great for getting started if you cannot afford a pro yet.
Create perfect color combinations for your branding, image designs or any other project.

Email Marketing & Newsletters

After being a Mail Chimp user for a while, I recently switched to MailerLite. It is a great tool for everything you need to manage and grow your email list, complete with a simple landing page creation built-in tool, opt-in forms and more. It offers full functionality for free for up to 1000 subscribers forever. A great deal for beginners and very easy to learn how to use.

MailChimp is a widely used and popular email marketing tool. It also offers a free plan with up to 2000 subscribers and comes with a great newsletter drag and drop builder and email marketing automation tools.

Grow your email list directly through Facebook messenger. Link Botletter with your page set it up and engage your users in a unique, high converting way. It is free for up to 1000 messages a month.

Free Stock Photography and Video

By far my favourite resource for high quality, beautiful royalty free photos.
Thousands of great and free to use images with a wide variety of categories. New photos added daily.
Over 20000 photos from 30 websites in one place. Most are under the creative commons zero license (CC0) but double check before using.
If you are looking for free videos instead of photos Coverr is a great resource. You can use the videos for your website header or anywhere else.
Pixabay is a massive resource of over 1 million free images, vectors and art illustrations with more being added every single day.
Massive resource of free to use for any purpose videos by Pexels.
A large collection of free high-resolution icons by world class designers. They are provided in various formats like Ai. and SVG for use in any of your design projects.

Lead Magnet & eBook creation

Create Professional Lead Magnets in Minutes. Instantly convert your existing blog posts into professionally designed, downloadable content.
Create Stunning eBooks & Lead Magnets In 30 Seconds Without Ever Writing A Single Word
For growing your list, publishing e-books or repurposing content…

Lead Capture & Site Notifications

Hello Bar is a nice and easy to use tool that helps you engage your website’s visitors, run A/B tests and promote and grow your social media channels. It is free to get started and easy to set up.
Sumo is a suite of tools designed to help you grow your email list, increase your website traffic, track your data and more. There is a free plan to help you get started and paid plans for more advanced tools.
Hubspot offers a plethora of free tools designed to capture emails and more. It is one of the better tools in its category and free to get started.

Social Media Management

Buffer is our favorite way to schedule posts, track the performance of shared content, and to manage all social media accounts in one place. It is a great tool that saves a lot of time and effort. The free account offers everything you need to get started.
Hootsuite also lets you manage all your social media accounts from a single dashboard. It is one of the most popular tools and it offers a free plan with few limitations but it is great for small to medium size businesses.
Jooicer is a Twitter tool that puts your profile growth on steroids. It offers a complete solution that takes 90% of manual work out of the management of your Twitter profile.
Follower Assistant does what Jooicer does for Twitter for Instagram. Auto follow users, like photos, unfollow those who don’t follow you and much more for a fraction of the price other tools charge for half the features.

Social Media Content Curation

Quuu is a content curation platform that connects to your social media accounts through Buffer. It automatically posts for you on the topics you have chosen. This way, your profiles always have fresh engaging content that is selected by a team of experts at Quuu.
Drum Up is very similar to Quuu in what it does but it requires a bit more engagement on the user’s side. Once you join it will show you a feed of content relevant to your industry that you can select and share to your social media accounts.

Search Engine Optimization

Yeost is the number one SEO plugin for WordPress. It makes your website’s search engine optimization a breeze with step by step guides and tips. It is free with a Premium option for added functionality.
SE Ranking is a swiss army tool for SEO professionals and beginners alike. It offers all the tools you will ever need in a single dashboard. I cannot praise them enough. It is a premium tool but it is very cheap to get started or try a trial for free.
This tool has saved me a lot of time and effort when optimizing my website. It is a program that is installed on your desktop pc or mac and crawls your websites’ links, images, CSS, script, and apps to evaluate onsite SEO and help you solve issues.
The first step of every content creation should be keyword research. Keyword Tool helps you find hundreds of relevant to your keyword long-tail keyword suggestions to implement in your content.
GT Metrix gives you a full picture of how your site loads and helps you detect where problems exist with tips on how to fix them.
Find broken links, redirects and other issues on your website with this free site crawl tool.

Write Better Content

Grammarly helps you write mistake-free on Gmail, Facebook, Twitter, LinkedIn, and nearly anywhere else you write on the web. Never let a spelling or grammar mistake escape ever again.

Hemingway is a great app that eliminates the unnecessary fluff from your writing to make your text concise and more enjoyable for your reader.

Stay organised

Trello is a project management tool that lets you organise and keep track of all your projects with cards, lists, boards and more. Once you get used to it you’ll wonder how did you manage before.

Organize your work and declutter your life. Collect everything that matters in one place and find it when you need it, fast.

Keep is Google’s Evernote. Save websites, create lists, save locations, photos and notes. Everything syncs across all your devices. All you need is your Gmail account.

Drag is a Chrome extension inspired by Trello. It seamlessly integrates with your Gmail account and lets you organise all your emails into boards.

Content Discovery

Create a clutter free stream of the content that matters to you for free. Feedly suggests the best content and blogs for any category you are interested in and shows it in a single stream.

Buzzsumo

Buzzsumo allows you to discover the best performing content in your niche, find influencers and much more. Simply search what you want and it will show you what are the trending and most viral posts for that category.

Epictions Epic Beat is another tool similar to Buzzsumo. It lets you discover trending content and topics that people are searching for and engaging with at a given period. It is very powerful once you use it to its full potential.

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